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Advancement Operations
A vital engine that fuels all aspects of the University’s fundraising and alumni engagement efforts
Advancement Operations
A vital engine that fuels all aspects of the University’s fundraising and alumni engagement efforts
Tracy Loosemore
Executive Director, Advancement Operations
Ensuring Success

As one of Canada’s leading and largest universities, Western is home to a diverse, well-connected and highly complex community of students, faculty, staff, alumni, donors and partners. However, to best understand how this community can be mobilized to create meaningful impact, engagement and opportunity, we need a foundation of expert support and insight to make it all possible.
Advancement Operations is this foundation, serving as a strategic partner responsible for a wide range of functions that help ensure the success of both the Alumni Relations and Development teams. By leveraging data-driven insights, broad expertise and innovative solutions, we advise on the best ways to engage stakeholders and where our efforts will have the most impact. And through technology, finance, prospect management and human resource support, our team empowers the entire division to succeed in their individual roles and as a cohesive unit.
The Advancement Operations team plays a pivotal role in propelling the Western Advancement’s ambitious goals forward.
Our Services
Manage gift processing, including timely donor acknowledgement, pledge reminders and receipting
Inform decision-making and strategy through data governance, analytics and “data storytelling”
Manage the prospective donor pipeline by leveraging strategic research and reliable, high-quality data
Support technology and IT needs, including Western Advancement’s CRM (client relationship management) system and websites
Provide robust human resources support, including recruitment, onboarding and talent development