Project Discovery Form

The questions provided below will help Advancement Communications & Marketing (ACM) understand the scope and needs of your project and identify key goals and intended outcomes.

Requirements:

Fill out this form to the best of your ability
Feel free to use wording from your departmental plans
Answers do not need to be lengthy
You do not need to answer every question if it is not applicable.
Only the fields with an *asterisk are required.

*Requestor information:

Name

Phone

Department

Project Name

Project Date

Upload project plan/event plan, etc.:

*More Information

Which leader approved this project?

Define all your marketing requirements (including graphics, if social promotions are required, speaking remarks, print materials, etc.)

Who is the audience for this project/outcome?

Are there any targeting segments we should be aware of?

What is the overall goal of the project?

What message are you trying to convey?

Is there a tone or style we need to be aware of? (Creative, casual, professional)

What is your preferred delivery date?

What is the absolute latest delivery date?

Do you have some suggested images, or do they need to be sourced?

Who is involved in the approval process?

Do you have any initial ideas on elements that should be considered?

Is there any other important information we should know?

Western University, Department of Alumni Relations & Development
Westminster Hall, Suite 110
London, Ontario, Canada, N6A 3K7
Tel: 519-661-2199
Toll-free: 1-800-258-6896
alumni@uwo.ca

Key Topics:

Resources for:

nonprofit software